What’s better than getting new customers? Turning existing ones into FANS.

Everything marketers need to know to find, engage, and leverage the power of brand evangelists

Think Like a Rock Starprovides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube.Think Like a Rock Staris an indispensable tool for any marketing professional.