This extensively illustrated volume focuses on William Morris (1834 1896), placing his wallpaper designs within the context of the radical changes in taste witnessed during the Victorian era. Against a backdrop of the fanciful, naturalistic patterns that typified fashionable papers in Morris’s youth, the impact of the Reform Movement of the mid-19th century is underscored, particularly the reformers’ crusade against such multi-coloured ornamental decoration. Instead, the insistence on the concepts of honesty and propriety as promoted by A. W. N. Pugin and Owen Jones, are demonstrated as influences on Morris. The role of imported Japanese wallpapers is also explored, giving insight into a seldom-discussed cultural exchange evidenced within the story of Morris & Co, which produced wallpapers from 1864 until 1940 and, after a post-war hiatus, from the 1960s to the present. Amplifying Morris’s role in the creation of an influential and lasting style, his