Description:

Condition: BRAND NEW
Format: Paperback

Zero to One:
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin wont make a search engine. If you are copying these guys, you arent learning from them. Its easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar.

Business Adventures:
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as